Personalisation is at the heart of APSIS One.
We're working on expanding the personalisation options available in the Email Editor. This new feature will allow you to make the most out of your APSIS One profile attributes!
The functionality is simple. When adding a link to your email, the Advanced options will offer you the chance of choosing a parameter for the attributes you wish to use in your website. Assign a parameter, then use it in your website. These parameters will correspond with the APSIS One profile that reaches the website.
Did you notice you can use URLs to add image files to the Image Element?