Tools is where you will find all tools of APSIS One. Here there's both Your Tools, which are part of the Essential package, as well as Available Tools. Access the Activity Pages for your Tools here to create something new!



Click on a tool below to read more: 

Email Tool

With the APSIS One Email tool you can launch large-scale campaigns or target specific profiles with our intuitive and powerful Email tool.

Make use of cross-channel data to personalise messages that makes your brand stand out above your competition.

The intuitive interface makes it easy to turn your creative ideas into stunning emails.

Creative assets allows you to build your own library customised blocks of editable email content. Create your very own library of images, text areas and content to ensure flexibility and a consistent brand experience.

SMS Tool

The SMS Tool in APSIS One extends your reach and impact by letting you add SMS to your marketing strategy.

SMS is the most direct and personal touchpoint within digital marketing.

You may use segments to your audience to send them relevant content that will engage them in a glance.

Consent is the cornerstone that builds both trust and loyalty. Add a simple unsubscribe link without clumsy keywords and opt-out messages.

Website Tool

The Website tool in APSIS One lets you capture consent from your website visitors and gather personal data with our GDPR-friendly and easy-to-implement tool for cookie consent, sign up forms and product views.

Turn your unknown visitors into known prospects and paying customers. And gradually enrich your profiles by gathering event data related with visitor's IP address, origin URL, time-stamped signup date, product views, site searches and abandoned carts associated.

Marketing Automation

The Marketing Automation tool lets you automatically nurture you visitors and customers with personalised communications across your marketing channels.

Start the flows from a wide choice of triggers, from adding a single tag to a profile to using the combination of attributes and behavioural events—through the use of APSIS One's powerful Segmentation and Audience.

Split the users entering the flow by separate paths based on their interactions, and add a value to those profiles that have successfully reached an endpoint. Or simply use the split to test variations of the flow, and simultaneously see which path has the best conversion rate and click through.

The tool comes with a number of predefined template flows, but you may save your own custom flows as templates for future use.

For every want and every need, the Marketing Automation tool will respond with the right action in your automation flows to delight your customer profiles in APSIS One Audience.

Product Recommendations

The Product Recommendation tool allows users to customise your emails and website with product recommendations based on the products each individual visitor browsed, carted, or purchased. 

A Product Recommendation asset can be used an unlimited number of times as it will constantly be updated based on the browsing data of your visitors. 

Choose between machine learning, crowdsourced, and personalised assets to populate your Product Recommendations with products that reflect the behaviour of your website's visitors. 

The Product Recommendations tool is part of the Expand Ecom package. Please reach out to your account manager to find out more about Expand Ecom. 

Forms & Pages

With the Forms & Pages tool you can create beautiful landing pages for your website, embed forms, and create pop-ups for anywhere on your site, all without writing a single line of code. 

Creating a Forms & Pages activity allows you to grow your list of subscribers and engage your customers with subscription forms and landing pages. All Forms & Pages are GDPR friendly and compliant, so you'll be gathering invaluable Profile data in no time. 

Interested? Read more about the Forms & Pages tool over here, or head straight to our dedicated section on the APSIS One Knowledge Base to get started.


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