Audience

The Audience pillar

in APSIS One provides a better understanding of your audience by connecting all customer interactions to unique Profiles.

This is where you can use all the data from any touchpoint in you digital marketing that your Audience interacts with.

Use Segments to achieve personal messages at scale.

Audience brings your data together and makes it available for different activities through three main parts:

  • Customer Profiles

  • Segmentation

  • Consent management

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