Working with Assets

About Assets

When working with Assets in the APSIS One Email tool, take your Email activities to the next level by creating dynamic, personalised marketing that will effortlessly capture the attention of your Profiles, and encourage engagement with your Audience when combined with Segments.

Create a Static Asset where the content remains the same, and quickly drag into your Email activity for consistent, on-brand marketing. 

Dynamic Assets allow you to add data from your own external source into the Asset, creating an up-to-date version for each of your Email tool activities.

To read more about working with Assets, click on a section in the left-side navigation to get started, or scroll through to read more. 

 


 

Static Assets

A Static Asset is a type of user-made Email content saved as a row. When creating Email activities that contain the same elements - headers and footers for example - creating a Static Asset will allow you to quickly drag the row into the Email Canvas, saving you time and maintaining the feel and brand identity of your Email activities. 

Scroll through to read more about working with Static Assets. To learn how to create a Static Asset and save it for future use, head over to this article for a step-by-step guide.

 

Working with Static Assets

1. To add an existing Static Asset to an Email activity, click on the Assets tab in the Design Panel.

assets26.jpg

 

2. Choose your Asset from the library. You can search for a specific Asset in the Search Bar, or manually scroll through the list. 

Change the list view by toggling between Thumbnails and List.

assets29.jpg

 

3. Drag and drop the Asset into the Email Canvas.

assets28.jpg

 

There you go! Your Static Asset is ready to go. To learn about how to design your Static Asset, jump to this article. 

 


 

Dynamic Assets 

Dynamic Assets are created and designed the same way as Static Assets, but contain placeholders that are replaced with the data contained in your own external source (JSON or XML). They're an effective way to share up-to-date information with your Profiles, and later tailor content to suit different Segments of your Audience.

To learn how to create a Dynamic Asset and save it for future use, head over to this article for a step-by-step guide. 

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Setting Up a Dynamic Asset

After you've created your Dynamic Asset, you're ready to start using it in an Email activity. The next step is to connect your source file to populate your Dynamic Asset. 

1. Open the Email activity you wish to work with. To add an existing Asset to an Email activity, click on the Assets tab in the Design Panel.

assets26.jpg

 

2. Choose your Asset from the library. You can search for a specific Asset in the Search Bar, or manually scroll through the list. 

Change the list view by toggling between Thumbnails and List.

assets29.jpg

 

3. Drag and drop the Dynamic Asset into the Email Canvas. It's now time to set up your Dynamic Asset!

assets28.jpg

 

4. Enter the URL of your source file in the Feed URL box (JSON or XML, 2.5MB max).

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5. Filter the items to be displayed in your Dynamic Asset.

The maximum number of items displayed in an Email activity is 50. Filter them either by ID or by number of items. 

To filter by ID, expand the Filter by ID drop-down menu. Make sure that your file has a clear item ID for each item.

For example, if you only want the 1st, 3rd and 5th product to be displayed in your feed, then enter 1, 3, 5.

assets31.jpg

 

See the example below for an idea of IDs in a source file:

[
{
"id": 1,
"title": "Radisson Blu Waterfront Hotel",
"description": "Unwind and retreat at this new luxury hotel next to the Stockholm Waterfront Congress Centre, the area's premier events and conference venue",
"rating": 4,
"beds": 2,
"imageUrl": "https://media-cdn.tripadvisor.com/media/photo-m/1280/19/69/4c/48/exterior.jpg",
"url": "https://www.tripadvisor.com/Hotel_Review-g189852-d1879047-Reviews-Radisson_Blu_Waterfront_Hotel-Stockholm.html"
},
{
"id": 2,
"title": "Ett Hem",
"description": "Ett Hem is an excellent choice for travelers visiting Stockholm, offering a romantic environment alongside many helpful amenities designed to enhance your stay.",
"rating": 4,
"beds": 2,
"imageUrl": "https://media-cdn.tripadvisor.com/media/photo-o/06/c2/ce/b5/ett-hem.jpg",
"url": "https://www.tripadvisor.com/Hotel_Review-g189852-d3225167-Reviews-Ett_Hem-Stockholm.html"
},
{
"id": 3,
"title": "Scandic Kista",
"description": "Stay in one of our newly renovated rooms and enjoy our Livingroom, a cool, modern and comfortable place to hang out.",
"rating": 3,
"beds": 2,
"imageUrl": "https://media-cdn.tripadvisor.com/media/photo-o/0d/6a/0b/23/the-hub-hotel-livingroom.jpg",
"url": "https://www.tripadvisor.com/Hotel_Review-g1025032-d233089-Reviews-Scandic_Kista-Kista.html"
}
]

 

To filter by a number of items, expand the Filter by Number of Items drop-down menu. 

Choose whether you want the number of items displayed to be fetched from either the start or the end of your file, and enter a number. For example, to fetch the first 3 items from your source file, the settings will look like this:

assets32.jpg 

 

6. Review the settings. Make sure everything is correct before you continue, as settings can't be adjusted once the Dynamic Asset is created.

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Happy with everything?

Click Fetch all! The Dynamic Asset will automatically fetch the data and replace your placeholders with the data in your file.

If you filtered the items from your source file, you will see Fetch now instead.

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7. After setting up your Dynamic Asset, feel free to adjust the design.

Need help with designing an Element in the email editor? Jump to this article

Curious about the results?

Read more about Test and Preview in the Email Editor's Bottom bar.

 


 

Segmentation and Dynamic Assets

Show different items to Profiles using Segmentation, and increase the chances of your recipients interacting with your Email activities. 

To filter the items in your Dynamic Asset based on APSIS One Segments, you can add Segmentation already in your source file. You can also add Segmentation manually in the Row Settings, if you prefer.

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Take a look at the example below to see how a source file with Segmentation looks.

This example item will be excluded for all Profiles who match the "Male" Segment, and shown to any Profiles that match the "Sweden" Segment:

[
{
"id": 1,
"title": "Radisson Blu Waterfront Hotel",
"description": "Unwind and retreat at this new luxury hotel next to the Stockholm Waterfront Congress Centre, the area's premier events and conference venue",
"rating": 4,
"beds": 2,
"imageUrl": "https://media-cdn.tripadvisor.com/media/photo-m/1280/19/69/4c/48/exterior.jpg",
"url": "https://www.tripadvisor.com/Hotel_Review-g189852-d1879047-Reviews-Radisson_Blu_Waterfront_Hotel-Stockholm.html",
"APSIS_segmentation": {
"exclude": {
"operator": "ALL",
"discriminators": [
"usercreated.segments.male-6b2yx76ijg"
]
},
"include": {
"operator": "ANY",
"discriminators": [
"usercreated.segments.sweden-hak97le6zl"
]
}
}
}
]

 

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