Tips & Tricks
In this section, you will learn tips and tricks, use cases, and best practices to drive personalisation and increase your Ecommerce conversion rates when using APSIS One.
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About APSIS One Ecommerce Features and Tools
APSIS One Ecommerce solutions can help online merchants improve their shopper’s journey and increase sales by touching on different phases of their Marketing Ecosystem. Compared to some of the build-in abandonment flows in some CMS, having all the data in one platform and cross channel capabilities make is an advantage.
Why? Because when using APSIS One you can easily integrate shopping behaviour with other data available in your Audience, enabling more possibilities for personalised communication.
How? APSIS One Ecom is about listening to shoppers behaviour and significant events. Once the APSIS One Tracking Script has been installed on the website, it creates opportunities for more Events being captured and feed into APSIS One Audience, which helps users to build and enhance their 360 Profile View. And, as everything in APSIS One, information from one channel can easily be used in a campaign in another channel.