Ecommerce Integrations

Ecommerce Integrations

APSIS One Marketing Platform powers personalised multichannel content that generates a higher engagement needed for retail success. It arms high-growth retailers with sophisticated marketing automation to maximise revenue opportunities.

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The native integration for Ecommerce platforms allows you to seamlessly import past-purchase information from your Ecommerce platform into APSIS One – including full order history and details about the specific products purchased – so you can create ultra-targeted, personalised email and cross-channel marketing campaigns at scale.

This means that you as a marketer can execute seamless more relevant customer journeys with APSIS One in your corner.

When using our Ecommerce Integrations, you can make sure that every customer interaction with your business is captured, segmented, and personalised. You can then act on it more efficiently to convert and engage your customers.

Improve your customers experience with your web store by:

  • Importing data from your Ecommerce platform Tracking behavioural activities on the website (Events)
  • Activating Marketing Automation flows, using APSIS One tools, based on data you are collecting
  • Generating reports to know more about the results of your marketing efforts

 


 

  Simplify your daily work

Real, live data will be fed from your Ecommerce platform into APSIS One. Then it will become available for you to create Segments in Audience. Every time a Profile performs an action on your website, such as cart a product, abandon a cart and create an order, these will be saved in the Profile in APSIS One. When a new customer subscribes, their data will also be sync in a known Profile and all data from their point one captured.

With all this data in one place, you can easily create and send personalised communication through our Email and SMS tools and automate your communication with Marketing Automation flows based on everything from purchase history to your customers’ behaviour Events.

  Benefits of using our Integrations

Data Synchronisation

All historical customer, behavioural, and order data made available for marketing use.

Create and segment campaigns with a few clicks

Create campaigns in minutes with drag and drop templates. Segment and automate from complex queries in seconds. Build integrated branded data acquisition forms and surveys. 

Automate your communication

Create personalised flows to welcome customers, and engage them through other flows such as cart and browser abandonment, post-purchase e-mails, birthday greetings, and loyalty campaigns. 

Email, SMS, social media, Google ads, push notifications, CRM, lead scoring, call centres and more.

Personalise your content

Show best sellers and most viewed products to level up your up-sell and cross-sell efforts. Recommend products for purchases based on customers behaviour. 

See what’s working (and what’s not) so you can focus your efforts to drive what brings the most value. Test campaign subject lines, images, and more.

Create beautiful landing pages that make it easy to highlight your products, promote a sale or giveaway, and grow your list. Turn website visitors into subscribers with mobile-friendly signup forms for your website.

 


 

Magento Integration

Magento is an open-source Ecommerce platform that offers online businesses, a flexible shopping cart system, as well as complete control over every aspect, content and functionality of the online store. It is the leading Ecommerce platform in the world not only because of its functionalities but also for offering numerous plugins and integrations that can help merchants to improve their customer experience.

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APSIS One's Magento Integration allows for full sync between Magento and your APSIS One Audience. Synchronise Magento's customer data into Profiles and populate them with their behavioural Events as well as informative sales data.

In APSIS One, Profile data is categorised as Attributes and Events. These data categories can be fetched from your web store to APSIS One and used in all activities and features that allow you to work with Profile data, like the Profile View and the Segment Builder.

 

Quick reminder!

Attributes: It refers basically to demographic data provided to you by your customers. Once the Magento integration is set in your account, you can use this data to segment your communication and website personalisation based on a variety of demographic aspects like age, gender, residence location, birthday and so on.

Events: It refers to behavioural data. As long as there is cookie consent, every step a visitor takes on your webshop is recorded in a log of Events with a date, time, products viewed, clicked etc. In today’s digital landscape, where personalisation and consistency are keys for conversion, having this data in place can help you to reach out to your customers during their journey with your brand, offering relevant content at every touchpoint.

 


 

 Working with Events

Make sure you connect all the points for a seamless experience

Events are logged into APSIS One Profiles when visitors or customers perform an action related to the stores in the Magento account integrated with APSIS One. Using APSIS One Marketing Automation and Segmentations tools you can use these Events to drive your communication to the next level.

Abandoned Cart

Means that the Profile has exited the website without purchasing the items they placed in the cart.

The Cart Abandonment Marketing Automation Flows in APSIS One works to help you target your customers in a smart way so you can close the deal. The best way is to set a Cart Abandonment Ecom flow using APSIS One Marketing Automation tool. You can check if the Profile’s event matches a Segment and then send an email with the product abandoned information for your shopper. With Cart Abandonment Ecom template it is also possible to check Profiles for a purchase event to avoid sending if the purchase already happened.

Don’t forget a call to action, so your customer can easily go back to your web store and complete the purchase. 

Wishlist Product

This Event is triggered when a customer adds a product to their wish list.

If you have a wish list product feature enabled in your webshop, you know that when used in the right way it can be a way of attracting consumers back to your webshop and increase sales. It allows you to better understand your customers’ Profiles thus offer discounts and relevant content based on their interest with your brand.

Wanna make your customers' wishes become true? Segment your Audience based on those who have wish-listed a product, add some attribute conditions, and use the APSIS One Marketing Automation Tool to setup flows for: a discount campaign that is triggered every time an item in a wishlist is on sale. If you wish to offer a coupon code for a discount on the wished item to send relevant content about products and Topics your Profiles are interested in.

Customer Becomes Subscriber

This Event is triggered when a customer becomes a subscriber.

That unknown Profile that has been browsing your web store for a while finally subscribed to receive your communication. This is a great opportunity to share with them more about your brand and, why not, offer a discount on their first purchase.

Using the APSIS One Marketing Automation tool, you can segment, personalise and split actions based on Attributes and Events. Such as, create a Welcome flow to be sent every time someone subscribes to your communication. This helps you to quickly engage new subscribers in your Audience and increase the chance of a conversion.

Subscriber Registers as Customer

This Event is triggered when a subscriber registers as a customer.

Sometimes it goes the other way around: Profiles will first subscribe to your communication but only after interacting with your brand for a while, they register on your web store and make their first purchase. This is a good opportunity to collect more information about your customers.

Create a Marketing Automation flow focusing on recently registered customers. Ask them to complete a form about their demographic details and interests available as part of their account on your web store. In exchange, offer a discount and personalised content. 

Order and Order Product

This Event is triggered when a customer places an order.

You bought something online. The first thing you want is to make sure your order is confirmed and information delivery. This type of transactional email is a no-brainer for any merchant, however, they offer to customers more than a simple confirmation.

Using Order Product event, you can customise your transactional email by adding information about the products purchased, like “how-tos”, things to have in mind, the differentiators that that product has and so on.

Product Review

This Event is triggered when a customer leaves a product review and is confirmed by the moderator.

Product reviews work like word of mouth advertising: a consumer tells the other of his experience with a certain article and recommends, or not, the purchase. It is very interesting to offer fields for evaluating products as part of your Ecommerce strategy, as this can help increase conversion rates.

Send emails asking customers to evaluate their experience with your web store and products and let them know when their comment has been published. This helps you not only to increase the sense of community around your brand but also:

  • Identify pain points throughout your customer journey
  • Improve confidence in your brand
  • Adjust your offering mix 

Subscriber Unsubscribes

This Event is triggered when a subscriber unsubscribes from Magento. It happens. Sometimes people unsubscribe from your communication. This does not have to be a traumatic moment for your customers or you. Instead, you should use this opportunity to leave a good positive impression in your customers’ mind.

Make sure you have a Marketing Automation flow set up for these Events, so you can send a confirmation of unsubscription to your customers. Ask the reason why they decided to leave, and let them know that you will always be there for them if they decide to come back.

 


Wanna see it in action?

Book a demo or submit a request to try APSIS One!

 

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