SMS Reports

There's the Insights pillar for information on every activity performed across the platform and how it has affected Audience growth; but SMS Reports are only about the one message! Compare all of your campaigns and implement in your future campaigns what you feel has worked well in the past, or why not get creative and try something different? Here's the information, you decide how to make the most out of it.

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About Reports

APSIS One provides you with reports for each activity you perform in the platform. In SMS reports you will find the essential information about how your SMS campaign was set up and how it performed. With this valuable information, it will be possible for you to analyse your marketing efforts and how effective your campaign has been.

Please allow up to 10 minutes for Profile data to be available in your SMS Report. After the SMS has been sent, Audience must process and store the data into Profiles before it becomes available.

Click on an item below to expand: 

Viewing a Report

How to View a Sent SMS Report

1. Make sure you're in the Sent tab of the SMS tool.

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2. Locate the sent SMS you wish to see the report of. Consider that reports are available directly after the SMS has been sent, but actual figures take time to come in.

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3. Click on the SMS. The Bottom bar will show up on the bottom of the page.

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4. Click Report on the Bottom bar.

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5. There's the SMS report! These are only available for sent SMS. Reports are updated automatically, so refresh the page to see the most recent statistics.

SMS Details

About the SMS Details in SMS Reports

Here's the basic details about your sent SMS.

SMS Name

This is the name that was chosen for the SMS campaign, and is only displayed and used internally.

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Sender Name

This is the name shown on the recipient's mobile phones when they receive your SMS.

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Sending To

Here's the Consent list you sent the SMS to. Click on the arrow to expand and see all your segmentation settings.

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Send Time

The exact date and time your SMS was set up to be sent.

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Total Credits

The total number of SMS credits spent in this SMS activity.

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SMS Overview

Here's the basic details of your SMS activity.

See how many were successfully delivered and how many bounced in the graph and the legend on the right.

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SMS Breakdown

Hover over the icons and rows to learn more about what every statistic means:

Clicks: The number of times any link in the SMS was clicked.

Unique: The number of Profiles that clicked a link in the SMS.

Unsubscribe: The number of Profiles that decided to opt-out through this SMS.

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Report Details 

Click on the tabs on the left of the Report to see the details of the performance of your SMS activity.

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Click an item below to expand:

Sent

On the Sent tab of the SMS report you will see a rundown of how many Profiles the SMS was sent to.

A maximum 25 Profiles will be shown on the list, and you may double-click them to jump straight into their Profile View and take a closer look at their latest response data, website interactions, attributes, etc.

If any Profiles were deleted or locked in your Audience after you sent this SMS activity, you will see a message pointing out how many were deleted. To see how many Profiles unsubscribed, see the unsubscribe tab.

To see the full list, click Export on the top right. The Profiles will be downloaded in a CSV or XLSX file.

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Delivered

On the Delivered tab of the SMS report you will see a rundown of how many Profiles received the SMS.

A maximum 25 Profiles will be shown on the list, and you may double-click them to jump straight into their Profile View and take a closer look at their latest response data, website interactions, attributes, etc.

If any Profiles were deleted or locked in your Audience after you sent this SMS activity, you will see a message pointing out how many were deleted. To see how many Profiles unsubscribed, see the unsubscribe tab.

To see the full list, click Export on the top right. The Profiles will be downloaded in a CSV or XLSX file.

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Clicks

On the Clicks tab of the SMS report you will see a rundown of how many Profiles clicked the links in the SMS

Under Links, you can see how every different link performed, and their unique link IDs. The IDs can be used later for segmentation purposes, for example. Learn more about segmentation...

Under Profiles you'll see the Profiles who clicked.

A maximum 25 Profiles will be shown on the list, and you may double-click them to jump straight into their Profile View and take a closer look at their latest response data, website interactions, attributes, etc.

If any Profiles were deleted or locked in your Audience after you sent this SMS activity, you will see a message pointing out how many were deleted. To see how many Profiles unsubscribed, see the unsubscribe tab.

To see the full list, click Export on the top right. The Profiles will be downloaded in a CSV or XLSX file.

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Bounces

On the Bounces tab of the SMS report you will see a rundown of how many bounces your SMS had, and which were the Profiles that bounced.

About Hard Bounces

It may happen in your sendings that there is one or more mobile numbers that cause or have caused a hard bounce. For more information about bounces, head over here and see "bounce".

Whenever three hard bounces happen, there will be no future attempt to message the recipient(s). If the third hard bounce happened in a previous sending, the message will not be sent to that recipient in the present sending. If the third bounce happens in the present sending, there will not be another attempt in future sendings. Consequently, hard bounces will affect the total count of your SMS messages.

Under Bounces, you can see how many bounces of each different type happened.

Under Profiles, you'll see the Profiles whose SMS addresses bounced.

A maximum 25 Profiles will be shown on the list, and you may double-click them to jump straight into their Profile View and take a closer look at their latest response data, website interactions, attributes, etc.

If any Profiles were deleted or locked in your Audience after you sent this SMS activity, you will see a message pointing out how many were deleted. To see how many Profiles unsubscribed, see the unsubscribe tab.

To see the full list, click Export on the top right. The Profiles will be downloaded in a CSV or XLSX file.

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Unsubscribe

On the Unsubscribe tab of the SMS report you will see a rundown of how many Profiles unsubscribed from your communications.

A maximum 25 Profiles will be shown on the list, and you may double-click them to jump straight into their Profile View and take a closer look at their latest response data, website interactions, attributes, etc.

If any Profiles were deleted or locked in your Audience after you sent this SMS activity, you will see a message pointing out how many were deleted.

To see the full list, click Export on the top right. The Profiles will be downloaded in a CSV or XLSX file.

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Create Segment

In APSIS One, you can create Segments from the SMS Report of any of your activities.

For example, if you wanted to check-in with recipients who didn't engage with a specific SMS, you can try to send them an SMS reminder or reach out to them via Email

The Segment would include the Profiles who opened your SMS, and it can be saved and used directly, or serve as a starting point for a new Segment. Afterwards, you can exclude the Segment in the Send to step of your reminder Email or SMS, and check-in with your recipients in another channel! Only those who didn't open your SMS would receive the reminder.

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How to Create a Segment from the Report

1. Open the Report and select a tab from the left side.

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2. Click Create Segment in the Bottom Bar.

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3. The Segment Builder will open.

4. Depending on which tab you selected, an Event condition will be added with the unique activity ID of your SMS activity. It will include all Profiles who performed the Event in that specific SMS Report.

All Segments created from an SMS Report will contain the SMS - Sent condition.

For the example described above, it would be enough to save the Segment with an including condition, and exclude the Segment in the Send to step of your activity.

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Otherwise, you can exclude the condition in the Segment, and include the Segment in the Send to step of your reminder message.

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5. Edit the Segment and add any additional conditions if necessary. Need some help with creating a Segment? Head over to our Segment Builder article. 

6. Name your Segment.

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7. Done? Click Save Segment

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