Unsubscribe Settings

Basic Information

How do your subscribers opt-out? 

For all kinds of communications, your subscribers will have the option to opt-out or unsubscribe.

An opt-out will happen when they click your unsubscribe link, either in an SMS message or in an Email. A landing page will open in order for them to confirm that they wish to unsubscribe: this will prevent them from accidentally unsubscribing. Once they confirm that they wish to opt-out, APSIS One will remove them from all the Topics associated with the specific Email or SMS where they opted out.

If a profile unsubscribes via an Email or SMS associated with a Topic, but is subscribed to other Topics in one or more Consent lists unrelated to that Email or SMS, they will continue to receive communications from the Topics they're still subscribed to. In order for a profile to opt-out of one or more entire Consent lists, they would have to do so by unsubscribing from all Emails associated with the different Topics.

Scroll down in this article to read more about how you can adjust your unsubscribe settings, or click on a heading on the left navigation.

 


 

Email Unsubscribe Settings

Here's some useful information about how your recipients will be able to opt-out from your Email communications.

They will be opting out when they click the email's unsubscribe link. This link will lead them to a landing page where they need to confirm their wish to unsubscribe; depending on your options, you will either display a confirmation message or lead them to a page of your choice.

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Click on an item below to expand:

Adding an Unsubscribe Link

How to Add an Unsubscribe Link to Your Email

1. Head over to the Email tool and edit an Email activity draft or create a new Email.

Do skip this step if you have already created or are in the process of creating an email.

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2. Choose how you would like to add the unsubscribe link. Do you want to add a button, image, menu, list or a simple text link?

Drag and drop the element you want to use from the Design Panel into the Email canvas. Read more about the Design Panel...

Click on an option below to learn more:

Unsubscribe via Image Element

How to Add an Unsubscribe Link to an Image Element

1. Make sure you have already added an image element. Read more about adding an image element...

Click on the image element. The Image Options will appear on the Design Panel.

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2. Expand the Link type drop-down menu by clicking on it.

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3. Choose Unsubscribe.

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4. All done!

 

Unsubscribe via Button Element

How to Add an Unsubscribe Link to a Button Element

1. Make sure you have already added a button element. Read more about adding a button element...

Click on the button element. The Button Options will appear on the Design Panel.

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2. Expand the Link type drop-down menu by clicking on it.

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3. Choose Unsubscribe.

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4. All done!

 

Unsubscribe via Text Element

How to Add an Unsubscribe Link to a Text Element

1. Make sure you have already added a text element. Read more about adding a text element...

Click on the text element. The Text Options will appear on the Design Panel.

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2. Directly on the element, write the text for your items.

Make sure you write a clear, straightforward text for your unsubscribe menu item.

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3. Select the unsubscribe text in the item.

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4. Click on the link button in the inline text editor.

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5. Expand the Link type drop-down menu by clicking on it.

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6. Choose Unsubscribe.

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7. All done!

 

Unsubscribe via Menu Element

How to Add an Unsubscribe Link to a Menu Element

1. Make sure you have already added a menu element. Read more about adding a menu element...

Click on the menu element. The Menu Options will appear on the Design Panel.

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2. Click Add item and add your menu items.

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3. Directly on the element, write the text for your items.

Make sure you write a clear, straightforward text for your unsubscribe menu item.

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4. Select the unsubscribe text in the item and click on the link button in the inline text editor.

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5. Expand the Link type drop-down menu by clicking on it and choose Unsubscribe.

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6. All done!

 

Unsubscribe via List Element

How to Add an Unsubscribe Link to a List Element

1. Make sure you have already added a list element. Read more about adding a list element...

Click on the list element. The List Options will appear on the Design Panel.

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2. Click Add item and add your list items.

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3. Directly on the element, write the text for your items.

Make sure you write a clear, straightforward text for your unsubscribe list item.

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4. Select the unsubscribe text in the item and click on the link button in the inline text editor.

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5. Expand the Link type drop-down menu by clicking on it and choose Unsubscribe.

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6. All done!

 

Adjusting your Unsubscribe Settings

How to Adjust your Email's Unsubscribe Settings

1. Make sure that you've added an unsubscribe link in your Email. Expand the item above to learn more.

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2. While in the Email editor, open the Settings by clicking on the Email's name on the Structure Panel or on Settings on the Bottom bar.

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3. Since clicking the unsubscribe link will take them to a landing page, start by entering a headline for that page on Landing Page Headline.

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4. Enter the message for your landing page under Landing Page Message. This message could be a question, asking them whether they are sure they'd like to unsubscribe or if they're there by mistake.

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5. To confirm that they wish to unsubscribe, they will have to click on a button. Enter the text for that button under Landing Page Button.

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6. On Unsubscribe Type, you will choose what action the button will do.

Click the drop-down menu to choose between Message, to show them a confirmation message, and Redirect Link to take them to another page of your choice. Regardless of the page you choose to redirect them to, clicking the button will effectively unsubscribe them from your Email communications.

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If you choose Message:

Enter a message for the landing page under unsubscribe message.

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If you choose Redirect Link:

Lead them to a page of your choice after they confirm that they wish to opt-out.

Enter the URL of that page under Redirect Link.

Regardless of the page you choose to redirect them to, clicking the button will effectively unsubscribe them from your Email communications.

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SMS Unsubscribe Settings

Here's an overview of the unsubscribe settings for SMS messages. You can find these settings in the SMS step of Creating an SMS.

They will be opting out when they click your unsubscribe link, in your SMS message. This link will lead them to a landing page where they need to confirm their wish to unsubscribe; depending on your options, you will either display a confirmation message or lead them to a page of your choice.

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Click on an item below to learn more. 

Adding an Unsubscribe Link

How to Add an Unsubscribe Link to an SMS

1. Head over to the SMS tool and edit an SMS Activity draft or create a new SMS.

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You must reach the SMS Content step, either by completing the previous steps or by jumping to it from the left side navigation.

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2. In the SMS Content step, either manually enter ##unsubscribe## in the Message field...

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...or click the Data tags drop-down menu and select unsubscribe.

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3. All done!

Adjusting your SMS' Unsubscribe Settings

1. Make sure that your ##unsubscribe## data tag is added into the message.

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2. Click Unsubscribe settings to expand.

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3. Since clicking the unsubscribe link will take them to a landing page, start by entering a headline for that page.

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4. Enter the message for your landing page. This message could be a question, asking them whether they are sure they'd like to unsubscribe or if they're there by mistake.

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5. To confirm that they wish to unsubscribe, they will have to click on a button. Enter the text for that button under Button.

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6. Let's adjust the confirmation settings.

Click the drop-down menu to choose between Message, to show them a confirmation message, and Redirect Link to take them to another page of your choice. Regardless of the page you choose to redirect them to, clicking the button will effectively unsubscribe them from your SMS communications.

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Click on an item below to expand:

Message Confirmation

1. Click the Confirmation type drop down menu and select Message.

2. Enter a message for the landing page under Confirmation message.

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3. Choose where to unsubscribe the profiles from by clicking on the unsubscribe profile drop-down menu. If you choose from Topic(s), the profiles that clicked on the link will be unsubscribed from all Topics associated with this particular SMS; if you choose from section, they will be removed from all lists in the section.

 

Redirect Link Confirmation

1. Click the Confirmation type drop down menu and select Redirect Link.

2. Enter the URL of that page under Redirect Link.

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3. Choose where to unsubscribe the profiles from by clicking on the unsubscribe profile drop-down menu. If you choose from Topic(s), the profiles that clicked on the link will be unsubscribed from all Topics associated with this particular SMS; if you choose from section, they will be removed from all lists in the section.

 


 

 

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