Before you begin
In order to start using Ecom flow templates, you will need the Ecom add-on. Please reach out to your Account Manager to find out more about Ecom.
Continue reading this article for in-depth instructions on how to successfully create your first Abandoned Cart flow.
If you leave the wizard at any point, your flow will appear in the Drafts tab.
All changes will be saved automatically.
If you're after a guide on how to use the Flow Editor,
take a look at the Flow Editor section.
Create an Abandoned Cart Flow
1. Head over to the Marketing Automation tool. You can do so from the shortcut on the calendar page or from your Tools page.
2. Click Create a New Flow.
3. The conversation wizard will open. Click Ecom Flows to see all Ecom Flows templates.
4. Under Ecom, click Abandoned cart. Let's get started!
Continue scrolling through this article to follow through every step.
Click on a step on the left side navigation to fast-forward.
This is the very first step of the Conversation Wizard. All fields marked with an asterisk (*) are mandatory. Let's get started!
1. Enter the working name for your Marketing Automation flow. It's only for internal purposes.
2. Choose a Section to create your flow in. After you choose a Section for this activity, it cannot be changed.
3. Click Next.
Here's an overview of each step you must complete in order to get your Abandoned Cart flow going. The nodes in this template make for a simple set-up, but you are free to create a more complex setup to increase engagement with other Marketing Automation nodes.
The Listen node is one of the most important nodes in your marketing automation flow.
It will listen for the Profiles in order to bring them into the flow. As Profiles join your Audience, perform any actions, enter a segment, etc., they may come into your flow depending on your settings. Read more about the listen node...
In the Abandoned Cart flow template, it will be set by default to listen for the Ecom - Cart Abandoned event.
By default, the Cart Abandoned event is logged into a Profile when they have added an item into the cart in your website and were inactive for at least 60 minutes.
So, when a Profile becomes inactive for an hour after adding one or more items to a cart, they will gain the Cart Abandoned event and enter your Marketing Automation flow.
With the Email node, you'll send emails to Profiles who enter the node. Click Create a new email to create the email that will be sent. Read more about the email node...
With this email you have the opportunity to reengage those visitors that abandoned a cart in your website, so make sure to include a message that brings them back to complete the purchase. Why not offer a discount code, or add a Product Recommendations asset to show them some interesting products?
In the near future, APSIS One will allow you to include a Profile's abandoned cart layout so that they can see what they've left behind directly in your email!
If you would like some more information about the Email Editor, jump to this section.
Event Data Personalisation in Marketing Automation Emails
If you're creating an Email activity for an Email node in a Marketing Automation flow, you may notice a feature that's available only within that tool: Event data personalisation!
The inline text editor in the Text Element allows you to use Event data in your email, which in turn provides extra possibilities for personalised emails for those Profiles who enter your Marketing Automation flows. The Event data available here corresponds with the Event you chose in your Listen node.
These work just like Data tags above, simply expand the Event data drop-down in the inline text editor and select a data point from the Event in your Listen node. Read more about Profile data and discover all the possibilities.
To open, click Flow Settings in the Bottom bar.
In Flow settings you can adjust your preferences as to how many times Profiles enter your flow, excluding tags and set a specific time zone. Here's some information about Flow Settings. They're divided between General, Ecommerce, Consent and SMS settings.
Click Goals in the Bottom bar to add information about your Marketing Automation flow, and then click Save to keep your notes.
This feature can be useful for a lot of different cases:
- Remind all users in the account of what each Marketing Automation flow is meant to achieve.
- Write notes about any other existing Marketing Automation flows that this flow is connected to via a Change Flow node.
- Add information for other users about other APSIS One activities outside of the Marketing Automation tool that a flow is connected to, or depends on, like a Sign-up bar.
- Keep any details about the flow, like what use case or scenario it is meant to address, for easier troubleshooting by our APSIS Support agents.
Congratulations on creating your Abandoned Cart flow!
Now, let's have an overview of the flow. Check that all the nodes are correct.
Does everything look good? Click Activate.