Attributes

  Before you begin

This article is directed to Admin Users, who will have the responsibility of making sure that these settings are aligned with their brand as well as their marketing goals and efforts.

If you're not an Admin User, these settings are not available to you. Please refer to Settings for articles about the settings that are available for you.

 

About Attributes

Attributes are the containers of essential profile information belonging to an individual that has interacted with your brand, like a name, location, phone number, Email address, customer status, etc. Once attributes have been added to a profile, they can be used for segmentation and personalisation purposes (e.g. a segment containing profiles of only those who live in Australia; an SMS including the value of an attribute: "Hi ##firstname##" = "Hi Anita!").

Attributes are divided into default (system-generated) and custom (user-made). Read more about attribute hierarchy below.

With APSIS One, data stored in several profiles can be associated to belonging to the same visitor thanks to something we call profile merging, which occurs when two profiles contain the same Email, phone number or customer id.

APSIS One's tracking script will gather data for as long as it's installed. This data will be stored in the profiles that it corresponds with. When a custom attribute is created, it will simply fetch the data that has been collected in the profile. In other words, the data may exist before the creation of the attribute.

To learn how to access a profile and see its attributes, head over to the Profile View article and expand Accessing a Profile.

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Expand an item below to learn more about attributes:

Attribute Properties

Attribute Properties

Attributes have a name, a type and a value.

The name of the attribute determines (or should determine, in the case of custom attributes) which type of data will be collected (firstname, birthdate, mobile).

The value of the attribute is the actual data associated with the profile, tracked as an attribute (Maria, 0793477765, etc.).

Finally, the type of the attribute determines the shape or form of the data (text, date, number).

These are the five types of attributes you can choose to track with APSIS One:

Text: A text value. It has a 100-character limit. For example: female, non-binary, male.

True/False: A true or false attribute. For example, downloaded the app = true/false.

Number: A field for numbers, like an age or a phone number.

Number w/decimals: Same as the number field, yet this one has the ability to track numbers with decimals. Like a person's height.

Date: A date of birth, for example. The date format currently supported is ISO-8601 (YYYY-MM-DD).

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Attributes and Sections

Attributes and Sections

Attributes are set up on a section level, which allows APSIS One users to track and identify different kinds of data in different sections.

So, in one section you may choose to track some types of data, while skipping those altogether in another section. For example, in one of your sections addresses may be of importance, but this may not be the case for all of your sections.

What is more, you can choose to structure your sections' attributes differently. You can choose how to track values with different types of attributes, depending on the section. Expand Attribute Properties for more information.

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Profile Merging

Profile Merging

Profile merging is one of the ways APSIS One keeps your stored profiles tidy. To avoid duplicates and keep data relevant, we merge profiles that we are certain belong to the same individual and keep separate profiles that have different owners.

This happens thanks to locked attributes, a specific kind of attribute that, without it, a profile cannot be associated to one individual. Locked attributes are phone number, Email address and CRM ID.

This is the same logic that defines whether a profile is a known profile or an unknown profile. Read more about profiles...

 

 

 


 

Default & Custom Attributes

New Admin users on APSIS One will already have default attributes set up. These are essential attributes for the use of the platform, and for any marketing efforts. However, as an Admin user, you can create custom attributes in order to track the most relevant data for your business; specifically, your section.

Click on a tab below to read more:

Custom Attributes Default Attributes

About Custom Attributes

These attributes are created by the Admin user for each of the sections in Data Sections. They depend on the business, market and types of marketing and communications performed by the business.

Common examples of custom attributes: country, gender, age, height, downloaded the app...

APSIS One's tracking script will gather data for as long as it's installed. This data will be stored in the profiles that it corresponds with. When a custom attribute is created, it will simply fetch the data that has been collected in the profile. In other words, the data precedes the creation of the attribute.

Creating a Custom Attribute

How to Create a Custom Attribute

1. In the Information Centre, open your Account Settings and navigate to Data Sections.

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2. Choose which section you want to create your new attribute in.

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3. Open the Attributes tab.

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4. Scroll down to the bottom of the page, and click Add New Attribute.

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5. Enter a name for your attribute on Attribute Name.

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6. What type of attribute is this? Click on the Attribute Type drop-down menu and select one of the options:

These are the five types of attributes you can choose to track with APSIS One:

Text: A text value. It has a 100-character limit. For example: female, non-binary, male.

Boolean: A true or false attribute. For example, downloaded the app = true/false.

Number: A field for numbers, like an age or a phone number.

Number w/decimals: Same as the number field, yet this one has the ability to track numbers with decimals. Like a person's height.

Date: A date of birth, for example.

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7. Click Save to save your changes, or Cancel to discard them.

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Editing a Custom Attribute

How to Edit a Custom Attribute

For now, it is only possible to edit a custom attribute's name. We will let you know as soon as this feature is available.

 

1. Locate the attribute you wish to edit.

 

2. Click on the pencil icon.

 

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3. Make your changes.

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4. Click Save to save your changes, or Cancel to discard them.

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Deleting a Custom Attribute

How to Delete a Custom Attribute

For now, it is not possible to delete a custom attribute. We will let you know as soon as this feature is available.

 

 


 

 

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