What are the Collect Activities?
The Collect Website activities are meant to satisfy all of your data needs. These will allow you to set up a variety of mappings to feed browsing information into your APSIS One Audience. Since they are tightly linked to consent, in the sense that you require visitors' Cookie Consent in order to gather their data, it is indispensable that you have a cookie banner in place.
What is more, the data collected in Collect is going to make a world's difference in your visitor perspective, being the most powerful resource for personalisation and complex digital marketing.
Track Product Views by providing a product page and selecting which fields to track. Upcoming activities include Site Searches and Abandoned Carts.