Before you begin
This article is directed to Admin Users, who will have the responsibility of making sure that these settings are aligned with their brand as well as with their marketing goals and efforts.
If you're not an Admin User, these settings are not available to you. Please refer to Settings for articles about the settings that are available for you.
About Data Sections
Access the Data Sections by opening the Information Centre, going into Account Settings and then clicking on Data Sections on the left. In order to access Data Sections, you must be an Admin User.
In Data Sections, Admin users can modify the section settings associated with your APSIS One account.
What is a section?
Your account is divided into sections to best keep track of the domains, profiles and Consent lists in the platform. Create sections to make sure that the right information from your different markets is organised efficiently. A section may or may not contain a domain, depending on whether your business has a website.
In a nutshell: data sections are used to organise data in Apsis One, such as lists, segments, and activities.
Sections also allow admin users to set up section permissions for users so that the right information is always in the right hands. Different brands, markets, countries, etc., different sections!
A section may have several domains, each one corresponding to a different country or website, then we can use the following example:
A company that manages multiple brands especially benefits from the APSIS One data section structure by adding each brand as a section, and then each brand’s different domains into the sections. This allows section-specific data from each domain to be tracked separately, managing consent appropriately, and increasing the level of personalisation and variety for each activity performed in the APSIS One platform.
Here's some basic information about sections.
Click on an item below to expand:
How to Add Your First Section
1. Write your first section's name under Add section name, below Section 1, and click Save.
2. There you go! You will see the tabs Domains & Tracking Script, Attributes and Profile Tags, as well as the Advanced Settings drop-down menu. Click on a link to learn more.
3. Proceed to Add a Domain to your section.
How to Add More Sections
1. Click on the X in the divider, under the first section, to collapse it.
2. Click Add New Section.
3. Enter the new section's name.
4. Click Save.
In Advanced Settings you can determine how the data in your section is collected. You may have different settings for different sections.
Click on an item below to read more:
1. To access Advanced Settings, head over to your Account Settings and click on Data Sections.
2. Expand a section.
3. Click on the Advanced Settings arrow to expand.
Expand another item below to learn more about the options available.
How to Set the Cookie Lifetime
There is a number of reasons why your business may wish to determine the lifetime of the cookies gathered. Whether it's due to GDPR standards or your organisation's privacy policies, it is possible for Admin users to decide how long the cookies will be kept after profiles have provided their cookie consent.
Tick the Cookie Lifetime box to choose a lifetime for APSIS One cookies. If left unticked, the cookies will be kept indefinitely.
Click on the drop down menu to choose a time length.
Cookies will remain in your APSIS One Audience from the moment a profile provides their consent until the time period you've chosen expires.
How to Enable Person Detection
Enabling person detection will allow each visitor profile's activity tracked in one of your domains to be available in all your section's domains. This allows for a more personalised experience that takes advantage of cookies across all your domains in one section.
Click on the switch to toggle person detection on and off.
How to Run the APSIS One Tracking Script Independently
If you already have a cookie banner implemented in your website, you might want to keep it instead of creating one with APSIS One. However, in order for APSIS One to gather data with consent, you must link your cookie banner to your tracking script. Read more about the tracking script...
If this option is enabled, the request for consent relays completely on your existing cookie banner, which must make sure that the data fed into APSIS One is gathered with consent. In order to collect and store visitor's data you must acquire informed consent, which is provided by visitors through a cookie banner. Consult your legal team before enabling this feature to make sure that you have an existing solution for acquiring visitors' informed consent.
If you would like to read more about cookies, head over to this article. Please refer to your own development team in order to make sure your cookie banner is paired with the APSIS One tracking script.
To enable or disable this feature, simply toggle the Run Tracking Script Independently option.
You may choose to run the tracking script only when a certain cookie matches a value. This will simplify the way your cookie banner communicated with APSIS One's tracking script.
Tick the Match cookie value to start tracking box and enter a cookie name, match type and value.