The first thing you'll see is an overview of all the profiles in your Audience.
There are two types of profiles:
Unknown profiles are those related to a visitor that, despite browsing and engaging with your page, has not provided any information that will allow you to communicate with them: like an Email address or phone number.
Known profiles are those that can be associated with a phone number and/or Email address.
Choosing a Section
Since the profiles are created according to which section they belong to, make sure you're looking at the right section.
What is a section?
Your account is divided into section to best keep track of the data tracked with the platform. In a nutshell: a section is a container of domains, and a domain is a website. Read more about data sections...
On the right you'll see a drop-down menu to select a section:
Click on the drop-down menu to switch between sections.
This graph represents the growth of your Audience profiles in time.
Look at the colour of the lines in the graph:
Orange stands for unknown, the blue one are the known ones, and the green coloured line is the sum of the two (all profiles).
Make the unknown known!
Ideally, your unknown profiles shouldn't be the majority, while more and more profiles become known profiles with the data acquired with consent. The reality is: Unknown profiles will always be the majority; use the Website Tool to gain their consent to start communicating with them! A high unknown profile count is not a bad thing: all the opposite, it means that a lot of people are browsing your website; you only need to convert them.
If your known profiles are growing, you know you're definitely doing something right!
Otherwise, perhaps a quick suggestion is that you take a look at the activities the Website Tool has to offer. For example, make sure you have a sign-up bar in your website so that they have an opportunity to provide you with their Email.
With the information that Insights provides, you get to understand the outcome of all your activities and how they make your Audience grow.
Confused about Profiles?
Let's take a look at the Audience section of the Knowledge Base.