Website Reports

There's the Insights pillar for information on every activity performed across the platform and how it has affected Audience growth; the Website Dashboard gives you perspective on how all of your Website activities have worked together; but Website Reports are only about the one activity! Here's the information, you decide how to make the most out of it.

 


 

About Reports

Activity reports are meant to give you specific insights about the setup of your activity, and the impact it has had on your Audience growth and data collection.

You will find information about how many times people have interacted with your cookie banner, sign-up bar or your product page, how many people submitted their details, among other things depending on the activity report you're in.

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Continue reading this article for more details on how reports are structured for different activities, or click on a heading on the left side navigation to jump there.

 


 

View Activity Report

1. Head over to the Website tool.

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2. Click on the Active & Paused tab to see your activities.

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3. Double-click on an activity. You can only see reports on activities that are either active or paused.

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4. The activity report will open. Reports are updated automatically, so refresh the page to see the most recent statistics.

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Cookie Banner Reports

Double-click on an active or paused cookie banner activity to see the report.

You may also click on it, and then click on Report on the bottom bar.

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Click on an item below to read more about what the contents of your report mean:

Overview

Working name

This is the name that was chosen for the cookie banner, and is only displayed and used internally.

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Domain

The domain in which this particular cookie banner is placed.

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Strategy

This is the consent strategy used for this particular cookie banner, either soft consent or required accept.

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Message

This is the message displayed in the cookie banner.

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Privacy Policy URL

The URL of the privacy policy chosen for this cookie banner.

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Privacy Policy Link Text

The text for the link to your privacy policy.

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Position

Where you placed the cookie banner.

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Activity Over 7 Days

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Here's the performance of your cookie banner over the last 7 days.

The number above Impressions reflects how many time the cookie banner was loaded by a browser.

Above Submits you'll see the number of times visitors provided their cookie consent via your cookie banner.

Top Page URLs

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Under Top Page URLs you'll see the top 5 webpages according to their performance. 

 


 

Sign-Up Bar Reports

Double-click on an active or paused sign-up bar activity to see the report.

You may also click on it, and then click on Report on the bottom bar.

 

 

Click on an item below to read more about what the contents of your report mean: 

Overview

Working name

This is the name that was chosen for the sign-up bar, and is only displayed and used internally.

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1st Message

Your sign-up bar's first message. 

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Double Opt-In

Whether you activated or disabled double opt-in for this sign-up bar.

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Capturing to

The list where the profiles are being saved in.

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Thank You Message

Your sign-up bar's second message.

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Confirmation

Whether you enabled or disabled opt-in confirmation.

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Activity Over the Last 7 Days

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Here you will see a summary of the sign-up bar's impact on your Audience for the last 7 days.

The number above Impressions represents how many times your sign-up bar was loaded in a browser.

You will see how many visitors decided to opt-in via your sign-up bar above Submits.

Top Referring URLs

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 Under Top Page URLs you'll see the top 5 webpages according to their performance. 

Recent Sign-Ups

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Under Recent Sign-Ups you'll be able to see the last 5 visitors who decided to sign-up for your Email communications. 

 


 

Product Views Reports

Double-click on an active or paused product views activity to see the report.

You may also click on it, and then click on Report on the bottom bar.

Click on an item below to read more about what the contents of your report mean:

Overview

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Working name

This is the name that was chosen for the product views activity, and is only displayed and used internally.

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Activity Type

The type of the Collect activity this report is for.

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Domain

The domain that you chose to gather product views data in.

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Visual Element Selection

The visual elements you chose to track from your product page.

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Average Product Daily Views

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Under Average Product Daily Views you will see a graph that depicts the average product views for each day of the week.

This information will allow you to make more informed decisions in relation with your website's traffic and ongoing campaigns.

Average Product Hourly Views

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Under Average Product Hourly Views you will see a graph that depicts the average product views for each hour of the day.

This information will allow you to make more informed decisions in relation with your website's traffic and ongoing campaigns.

Top Viewed Products

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Under Top Viewed Products you will see the five products that have performed best.

Viewed refers to the number of times the product page has been loaded for a specific product.

Under Added to Cart you'll see how many times visitors considered buying your product and therefore added it to a shopping cart.

The time visitors spend in that product page, on average, will be shown under Avg. Time.

 


 

 

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