Email Reports

There's the Insights pillar for information on every activity performed across the platform and how it has affected Audience growth; the Email Dashboard gives you perspective on how all of your Email campaigns have worked together; but Email Reports are only about the one Email! Compare all of your campaigns and implement in your future campaigns what you feel has worked well in the past, or why not get creative and try something different? Here's the information, you decide how to make the most out of it.

EmailReports27.jpg

 

 


 

About Reports

APSIS One provides you with reports for each activity you perform in the platform. In Email reports you will find the essential information about how your Email campaign was set up and how it performed. With this valuable information, it will be possible for you to analyse your marketing efforts and how effective your campaign has been.

Click on an item below to expand: 

Viewing a Report

How to View a Sent Email Report

1. Make sure you're in the Scheduled & Sent tab of the Email tool.

52viewSentEmailReport1.jpg

 

2. Locate the sent Email you wish to see the report of. Consider that reports are available directly after the Email has been sent, but actual figures take time to come in. The bottom bar will show up on the bottom of the page.

53viewSentEmailReport3.jpg

 

3. Click Report on the Bottom bar.

54viewSentEmailReport4.jpg

 

4. There's the Email report! These are only available for sent Emails. Reports are updated automatically, so refresh the page to see the most recent statistics.

EmailReports27.jpgEmailReports27.jpg

 

Email Details

About the Email Details in Email Reports

Here's the basic details about your sent Email.

EmailReports26.jpg

 

Working name

This is the name that was chosen for the Email campaign, and is only displayed and used internally.

56overview1.jpg

 

Subject Line

The subject line of the Email.

57overview2.jpg

 

Sender Email

The sender Email is the Email displayed on recipient's inboxes when they receive your Email.

58overview3.jpg

 

Sending To

Here's the Consent list you sent the Email to. Click on the arrow to expand this field.

EmailReports28_02.jpg

 

In the expanded view, you will get all the information about the Consent list and Topics chosen to send the Email to.

You will be able to see the segments that were included and excluded, as well as whether the match type was all or any.

Wondering about including and excluding segments? Read more about working with segments...

If you filtered the recipients of your email by tag, the tags chosen will be shown under the segments.

EmailReports25.jpg

 

Sender Name

This is the name shown on the recipient's inboxes when they receive your Email.

61overview6.jpg

 

Pre-header

The pre-header text is the text that immediately follows the subject line, when the Email preview is displayed in Email clients.

62overview7.jpg

 

Reply to Email

This Email is the one chosen to receive communications from recipients, in the case that they chose to reply to your Email.

63overview8.jpg

 

Send Time

The exact date and time your Email was set up to be sent.

64overview9.jpg

 

Email Overview

About the Email Overview in Email Reports

repbig.jpg

 

Take a look at Sent to see how many Emails were sent in total for this Email campaign.

See how many were successfully delivered and how many bounced in the graph and the legend on the right.

rep5.jpg

 

Delivery Details

Hover over the icons to learn more about what every statistic means:

Unique Opens: The amount of profiles that opened the email.

Unique Clicks: The amount of profiles that clicked a link in the email.

Spam: If the email has been reported as spam, it will be reflected in this number. Was there an unsubscribe link in the email? Read more...

Unsubscribe: The amount of profiles that decided to opt-out through this email.

 

rep12_02.jpg

 

 

Email Breakdown

Hover over the icons to learn more about what every statistic means:

Opens: The total amount of times profiles opened the email.

Clicks: The total amount of times profiles clicked a link in the email.

Unsubscribe: The amount of profiles that decided to opt-out through this email.

Unique Opens: The amount of profiles that opened the email.

Unique Clicks: The amount of profiles that clicked a link in the email.

CTOR: Click to open rate. The number of unique clicks divided by the number of unique opens. Measures the email's content performance.

rep12_04.jpg

 

View Email

How to View an Email in the Report

1. Make sure you're in the Scheduled & Sent tab of the Email tool.

52viewSentEmailReport1.jpg

 

2. Locate the sent Email you wish to see.

Consider that reports are available directly after the Email has been sent, but actual figures take time to come in. The Bottom bar will show up on the bottom of the page.

53viewSentEmailReport3.jpg

 

3. Click Report on the Bottom bar.

54viewSentEmailReport4.jpg

 

4. There's the Email report!

rep1.jpg

 

5. On the left side, click View Email.

viewemail.jpg

 

6. And there you go.

Toggle between the desktop, mobile and text version by clicking the buttons on the right.

 

viewemail2_02.jpg

Sent

On the Sent tab of the email report you will see a rundown of how many profiles the email was sent to.

Maximum 25 profiles will be shown on the list, and you may double-click them to jump straight into their Profile View and take a closer look at their latest response data, website interactions, attributes, etc.

To see the full list, click Export on the top right. The profiles will be downloaded in a CSV file. The profiles will be downloaded in a CSV file.

Repdet1_02.jpg

 

Delivered

On the Delivered tab of the email report you will see a rundown of how many profiles received the email.

Maximum 25 profiles will be shown on the list, and you may double-click them to jump straight into their Profile View and take a closer look at their latest response data, website interactions, attributes, etc.

To see the full list, click Export on the top right. The profiles will be downloaded in a CSV file.

repdet2_02.jpg

 

Opens

On the Opens tab of the email report you will see a rundown of how many profiles opened the email.

Maximum 25 profiles will be shown on the list, and you may double-click them to jump straight into their Profile View and take a closer look at their latest response data, website interactions, attributes, etc.

To see the full list, click Export on the top right. The profiles will be downloaded in a CSV file.

repdet3_02.jpg

 

Clicks

On the Clicks tab of the email report you will see a rundown of how many profiles clicked the links in the email

Under Links, you can see how every different link performed, and their unique link IDs. The IDs can be used later for segmentation purposes, for example. Learn more about segmentation...

Under Profiles you'll see the profiles who clicked.

Maximum 25 profiles will be shown on the list, and you may double-click them to jump straight into their Profile View and take a closer look at their latest response data, website interactions, attributes, etc.

To see the full list, click Export on the top right. The profiles will be downloaded in a CSV file.

rep4.jpg

 

Bounces

On the Bounces tab of the email report you will see a rundown of how many bounces your email had, and which were the profiles that bounced. 

 About Bounces

It may happen in your sendings that there is one or more email addresses that cause or have caused a bounce. For more information about bounces, head over here and see "bounce" and "bounceReason".

If a soft bounce happens, the sending will be retried every 2 hours for up to 48 hours after initial send time. No further action will be taken.

If a hard bounce happens 3 times, there will be no future attempt to message the recipient(s). If the third hard bounce happened in a previous sending, it will not be sent in the present sending. If the third hard bounce happens in the present sending, there will not be another attempt in future sendings. Consequently, hard bounces will affect the total count of your Email messages.

 

Under Bounces, you can see how many bounces of each different type happened.

Under Profiles, you'll see the profiles whose email addresses bounced.

Maximum 25 profiles will be shown on the list, and you may double-click them to jump straight into their Profile View and take a closer look at their latest response data, website interactions, attributes, etc.

To see the full list, click Export on the top right. The profiles will be downloaded in a CSV file.

repdet5.jpg

 

Spam Complaints

On the Span Complaints tab of the email report you will see a rundown of how many profiles reported the email as spam.

Maximum 25 profiles will be shown on the list, and you may double-click them to jump straight into their Profile View and take a closer look at their latest response data, website interactions, attributes, etc.

To see the full list, click Export on the top right. The profiles will be downloaded in a CSV file.

repdet6_02.jpg

 

Did you add an unsubscribe link to your email?

Head over here to learn more about adding an unsubscribe link.

 

Unsubscribe

On the Unsubscribe tab of the email report you will see a rundown of how many profiles unsubscribed from your communications.

Maximum 25 profiles will be shown on the list, and you may double-click them to jump straight into their Profile View and take a closer look at their latest response data, website interactions, attributes, etc.

To see the full list, click Export on the top right. The profiles will be downloaded in a CSV file.

repdet7_02.jpg

 

 


 

 

Was this article helpful?