Credits and Pricing

About SMS Credits

SMS Credits in APSIS One are the medium of exchange for the sending of SMS campaigns.

Account Admins must refill the credits in the account in order to send SMS periodically.

How do credits work?

All new accounts start with 10.000 credits, which is included in the initial package. These credits you're free to spend until they run out. Afterwards, you must buy more to continue sending.

Credits are calculated based on sent SMS messages.

At some point, you might not have enough credits to fulfil a certain campaign. Perhaps you have most of the credits but not enough for the entire sending. What happens then is that the campaign will be fulfilled, meaning that all SMS messages will be sent, but your credit balance will become negative

When your balance is negative, or you're out of credits, you can still create SMS campaigns but not send them. Credit cost is calculated on schedule, so if you don't have enough credits at the time of sending, the SMS activity will be sent and your balance will become negative. This can happen if you schedule an SMS activity and there are more recipients at the time of sending than first calculated, or if you spend the SMS credits with another activity.

We will take the credits that you do have, and subtract the difference from the credits that you buy next time you refill. Your credit count will be displayed in negative until you buy more credits. For example: You had 500 credits, but your SMS activity cost 700. Your balance then became -200. When you buy 500 more credits, your balance will then be 300 credits.

After three hard bounces, bounced phone numbers are excluded from future sendings. Since credits are calculated per sent SMS messages, the three first bounces count as sent messages and are therefore charged. Previously bounced phone numbers do not incur a credit cost, since they're excluded from all future sendings, as long as they've bounced 3 times beforeOnly sent SMS messages count towards the final cost of your SMS activity.



Order SMS Credits

How to order more APSIS One SMS credits 

To order more credits, head over to the SMS Activity page.



Click the Buy More Credits button, and then click Order more credits. The link will open your email client with an email template ready for you to fill out.

Please complete and send the email to refill your APSIS One SMS credits.




Writing SMS Content

While writing a single SMS, you are free to write up to 160 characters.

See how far or how close you are to reaching the limit below the input field.

If your SMS exceeds 160 characters, it will be sent as two or more linked SMS.

The number of characters per linked SMS will depend on whether it contains special characters, too.



Once you've written the SMS content and click Next, the following popup will appear if you've included special characters in your SMS:



As mentioned above, if your message exceeds 160 characters, it will be sent as two or more SMS. The length of each will be diminished due to the link space.

Avoid using special characters, since they require extra encoding and will shorten your message's character limit to 70 characters.

Here's a table to help you visualise how the SMS content affects the character count:

Number of SMS Characters per SMS Characters per SMS (Special)
1 160 70
2 306 (2x153) 128 (2x64)
3 459 (3x153) 201 (3x67)




SMS Characters 

  What are the Standard Characters?

The characters considered as special characters are those not included in the GSM Character Set (GSM 03.38), which are contained in the following table:





About SMS Pricing

The price of a particular SMS campaign is calculated automatically by the APSIS One platform by taking into account the number of recipients per country and number of SMS.

  How do we calculate the SMS price?

First we multiply the number of recipients by the credit cost of their country. The result is the have the credit cost per recipient in that specific country. We do this again for each country you're sending SMS to, and lastly we add them up.

(Recipients x Credits per Country) = Total per Country

Sum of the Country totals = Total Campaign Cost


A standard 160 character SMS Campaign would look like this, for example:


Credit cost

    Total per country


5 x Sweden




12 x Denmark   





Total campaign cost =

      70,5 Credits





Pricing per Country

Here's our current pricing per SMS according to country and country code:

  Country Code Credits
Belgium 32 12
China 86 6,5
Denmark 45 4
Estonia 372 13
Finland 358 7
France 33 7
Germany 49 12
Greenland 299 13
Default (Other Countries) 13
Hong Kong 852 5,5
India 91 13
Indonesia 62 3
Ireland 353 7
Japan 81 13
Latvia 371 7
Lithuania 370 13
Malaysia 60 3
Netherlands 31 13
Norway 47 5,5
Philipines 63 13
Poland 48 3
Kazakhstan/Russia 7 13
Singapore 65 5
South Africa 27 13
Spain 34 9
Sweden 46 4,5
Taiwan 886 6
Turkey 90 13
Vietnam 84 13
Macau 853 3
Czech Republic 420 10
United Kingdom 44 5
Greece 30 13
Austria 43 8
Switzerland 41 6
Slovakia 421 10
Bahrain 973 13
Egypt 20 13
Jordan 962 13
Australia 61 7
Kuwait 965 13
Lebanon 961 13
United Arab Emitares 971 13
Iceland 354 13
Hungary 36 11
Romania 40 6
Italy 39 7


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