With Profiles you can follow and analyse all customer interactions. Identify unknown website visitors through cookies and gradually populate your profiles with behavioural data from all of your channels and touchpoints.
What are Profiles?
Profiles are containers of data created and assigned to individuals that interact with your brand, which can either be unknown or known. They contain four types of data: attributes, events, tags and consent lists and Topics. This data, of course, has been provided with explicit consent.
For more practical information, expand an item below:
How to Access a Profile
1. Make sure you're in the Profiles tab on the top left side of the page.
2. Select the section you'd like to see by clicking on the drop down menu on the right side, on top of the list. You will only see the sections you've been granted access to, and no section options if you only have permission for one section.
You'll see the Unknown and Known profiles gathered in a list.
3. Doube-click on a profile from the list, or search for one by using the search bar. This search is, of course, section-specific.
You'll see something like this:
4. Take a look at the left side menu. There you will see the following tabs:
Details: All the essential information about the profile.
Response Data: Statistics on how they performed with the Email campaigns they received.
Website Interactions: Their browsing history with your website. Most viewed pages and products, and searches.
Unknown profiles are those created for visitors who, despite not giving any personal or contact information, have given you consent to collect their cookies. The data belonging to these profiles is collected via their cookie consent, so despite them not having completed any steps that would allow you to acquire personal information (like completing a purchase and providing an Email, name, address, etc.) the data associated with their browser history and website interaction can be saved and associated with a profile.
These are created for visitors who have provided personal and/or contact information, such as Email or phone numbers. Contrary to unknown profiles, known profiles are not dependant on cookie consent; if they do provide cookie consent, their engagement with your website will be recorded as well.
These are the types of data that you will be able to see in each profile:
Attributes are the containers of the essential information provided by an individual that has interacted with your brand, like a name, location, phone number, Email address, etc. Once attributes have been added to a profile, they can be used for segmentation and personalisation purposes (e.g. a segment containing profiles of only those who live in Australia; an SMS including the value of an attribute: "Hi ##firstname##" = "Hi Anita!"). You might have imported these from another system, or they may have come from sign-ups in APSIS One.
With APSIS One, data stored in several profiles can be associated to belonging to the same visitor thanks to something we call profile merging, which occurs when two profiles contain the same Email, phone number or customer id.
For additional, more technical information about attributes, go here.
Tags are internal markers that can be manually applied to profiles. They can be created either from a profile or from your account settings.
These are the main differences between attributes and tags:
- Tags, themselves, do not contain data. Attributes can be understood as being something like "type of data = data" (gender = female) while tags are more like "Label = on / off" (either label is applied or it isn't).
- Profile tags can be applied manually. Attributes, on the contrary, gather the data automatically and feed it into the profile. In order for a profile to have a tag, a user must apply the tag. Alternatively, if a file containing profile data is uploaded, they can be tagged in advance.
- Tags are internal and the relevance of a tag depends on its creator. For example, if a customer sends an Email with a complaint and returns a product, their profile can be tagged as "unhappy customer"; in the future, that customer will receive all communications sent to those who have the "unhappy customer" tag.
Events are visitors' behavioural data.
This data can be recorded from an online action like completing an online purchase, logging in, a page view, etc. or from an offline action like completing a purchase in a physical store and using their member's card or attending a seminar where they are required to check-in.
For more information about profile event data, go here.
Consent lists & Topics
Consent lists are made to keep track of your subscribers' consent and organise them, and Topics are created within lists to be able to categorise them according to their preferences.
In profiles, you will be able to see on which Consent lists the profile has opted in and which Topics they've subscribed to. Don't forget that SMS and Email opt-in always occurs in Topic level.
To access this part of the Profiles tab, make sure you've selected Profiles on the drop-down menu.
You can access the File Import Wizard from the main Audience page, just click Add a New Profile.
Hop over to the Import History tab to see your previous file imports.
If you're looking for detailed information about APSIS One profiles, head over to Profile View.
Import History tab
To access this page, click the Profiles tab on the Audience page and then select Import History. In this tab you'll be able to see an overview of your ongoing and previous file imports. You may also export a file containing the profiles you imported in File Import Reports.
Click Import profiles to access the File Import Wizard. Read more about the File Import Wizard...
Your file imports will appear gathered in a list, where you can see details on your previous and ongoing imports.