About Audience

Welcome to the Audience Page!

The Audience pillar in APSIS One provides a better understanding of your audience by connecting all customer interactions to unique profiles.

This is where you can use all the data from any touchpoint in your digital marketing that your audience interacts with.  

With Profiles, follow and analyse all customer interactions. Identify unknown website visitors through cookies and gradually populate your profiles with behavioural data from all your channels and touch-points.

Through Segmentation, create personalised messages at scale by defining your own segments or get off to a quick start with our pre-defined smart segments based on actions, attributes and behaviour. Your customers move between your segments as they interact with your brand.

Stay on top of your consent and permissions by letting your customers define their content preferences. Manage permissions for each channel to check if you have permission for email, website or SMS.

AboutAudience1_02.jpg

 


 

Sections

Toggling sections will allow you to better sort and assess the profiles from your different domains in the Audience page. Click on the arrow next to the domain name on the top right corner above the lists to see your different sections.

Only admin users can edit sections. Here's where you read more about sections.

2-drop.jpg

 


 

Search Bar 

If you're ever feeling a little lost, use the search bar to find what you're looking for. This is only to search within Audience. For global search, see the Information Centre.

3-search.jpg

 


 

Shortcuts

Here are two handy shortcuts to get you started quickly.

Click Create a New Consent List to create a Consent list and Topics for your profiles' consent to be stored.

Or, click Add a New Profile to get to the File Import Wizard.

shortcuts_02.jpg

 


 

Profiles 

This is the first tab displayed once you enter Audience. 

4-Tab-profiles.jpg

 

A profile is a container of information tied to an individual, which can either be unknown or known. They're composed of four kinds of data: attributes, events, tags and consent channelsJump to the Profiles tab...

5-profiles.jpg

 

 


 

Segments

To access this area, click on the Segments tab.

7-tab-segments.jpg

 

A segment is a number of profiles grouped based on a condition. Segment conditions can be properties, like default and custom attributes, and events like website interactions and response data. Segments must be created in order to address particular groups of people.

The existing segments will be shown in a list, and well as the number of profiles and the date the segment was created. Jump to Segmentation...

8-segments.jpg

 


 

Consent lists

To access this area, click on the Consent lists tab.

6-tab-consent.jpg

 

This area makes it easier for you to manage the Consent lists associated with the data from profiles who gave cookie consent or personal data, depending on the specific Topic chosen, preferred channel and which website they visited.

Manage your lists, the amount of consents given and the last date you were given consent. Jump to the Consent list page...

5-consentlists.jpg

 

 


 

 

Was this article helpful?