Consent Lists and Topics

About Consent lists and Topics

With Consent lists you keep track of your subscribers' consent, see how many profiles are in each list, and communicate with them.

Topics, on the other hand, categorise your subscribers according to their interest in relation to your brand. Visitors, customers and subscribers always provide consent on Topic level.

To emphasise: Consent lists do not work like any other mailing list you may be familiar with. They are closer to being a cloud-form method of grouping subscribers based on what they decide to give you consent on.

Let's see it like this: profiles provide consent on Topic level, according to the reason and frequency that you will be addressing them.

With Consent lists you group subscribers according to their interest or participation with your brand, so that you can potentially message more than one type of subscriber at a time (topic).

You may have a Consent list per domain, for example, to make sure that their campaigns are in their language. Adding Topics to your list will then allow you to send specific content, tailored to the interest expressed in relation to your brand.

Still, visitors may belong to more than one Consent list or Topic, depending on how you decided to structure your Audience.

Topics are not to be confused with segments: segmentation allows you to specify, during your Email and SMS activities, which types of profiles you want to communicate with

Segments work like an optimised, personalised method of targeting profiles. You may build several segments and mix and match them in different campaigns. This, without affecting the data existent in profiles, Topics or Consent lists.

Profiles that belong to a segment in any moment may not belong to it later. Profiles that don't belong to a segment may do in the future: segmentation is, in short, an intelligent dynamic filter. Read more about segmentation...

 

Take a look at these examples:

Business to Customer

B2C Example:

Your business has a wide range of products, so you may create a Consent list for each one (kitchen, bathroom, outdoors, pets...) and then add Topics within the lists to keep track of their preferences (appliances, sewing materials, pet rabbit accessories and premium bedding). Businesses with different product types may have a Consent list for women's wear that contains shoes, tops, bottoms and accessories as Topics; while another business could have a Consent list for their periodical newsletters with weekly, monthly or quarterly Topics.

Business to Business

B2B Example:

Your business provides services to companies all over the world. Given that you have a section for each continent, you then decide to create a Consent list for each country. You may have several customers per country. So, you create a Consent list per country and in every Consent list you will add Topics that match each one of your customers. That way, whenever you need to communicate with all your customers from Finland (Consent list), you may choose to do so and decide whether every customer in Finland is receiving your communications or only some of them (Topics).

All examples are not only fictional, but only meant to provide pedagogical aid. Every APSIS One Admin user has the freedom to decide how they wish to structure their Audience.

 


 

Practical Information

Here's some practical information on Consent lists and Topics.

Click on an item below to expand:

Navigating Consent lists

How to Navigate your Consent lists

1. Double click on a Consent list to see the statistics. You will see a graph depicting the growth of your list over time.

Change the time period by clicking on the top right corner of the Consent Growth graph; the periods available are the last 7 and 30 days, and the last 6 and 12 months

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2. To see the profiles in a Topic, click on a Topic.

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3. Look at that! There'll be a summary of the channels the profiles gave consent for, and the growth of your Consent list over time.

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4. You may also filter the profiles on display by clicking on the filter button on the left side of the profiles list.

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Creating a Consent list and Topics

How to Create a Consent list

1. Click on Create a New Consent list.

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2. A pop-up will show up for you to fill in.

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3. Fill in the List name.

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4. Add the Topics for your Consent list. Click Add New to add a new Topic.

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5. Under Topic name, write the name of your Topic.

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6. Repeat the previous two steps until you've added all your Topics.

 

7. Made a mistake? To edit a Topic, click on the edit icon on the right of the Topic.

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To delete, click the X.

 

7. All done? Click Save Changes to save your list.

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Editing a Consent list and Topics

1. Click on the Consent list you wish to edit Topics in.

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2. Take a look at the Bottom bar, and click Edit.

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3. Time to make your changes! If you want, you may change the List name directly on the List name field.

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4. Click Add New to add a new Topic.

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5. Write the name of your Topic, then press the Enter key in your keyboard or the checkmark icon in the right side of the Topic.

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6. To delete a Topic, click the X on the right side of the Topic.

 

7. To edit a Topic, click on the pencil button on the right side of the Topic to make changes.

 

8. Continue until you've made all your changes. When done, click Save Changes.

You can discard all the changes by clicking Cancel.

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Consent lists Tab

To access this area, click on the Consent lists tab.

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This area makes it easier for you to manage the Consent lists associated with the data from profiles who gave cookie consent or personal data, depending on the specific Topic chosen, preferred channel, and which domain they visited.

 


 

Display Preferences

Select a Section

Change section by clicking the drop-down menu on the top right of the page.

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List Columns

Manage your lists, the amount of consents given and the last date you were given consent.

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Search Bar

Looking for something?

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Type in this bar to Search and find specific items within the Channel Consent tab.

To search in the entire platform, try global search.

 


 

 

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