The Audience pillar in APSIS One provides a better understanding of your audience by connecting all customer interactions to unique profiles.
This is where you can use all the data from any touchpoint in your digital marketing that your audience interacts with.
With Profiles, follow and analyse all customer interactions. Identify unknown website visitors through cookies and gradually populate your profiles with behavioural data from all your channels and touch-points.
Through Segmentation, create personalised messages at scale by defining your own segments or get off to a quick start with our pre-defined smart segments based on actions, attributes and behaviour. Your customers move between your segments as they interact with your brand.
Stay on top of your consent and permissions by letting your customers define their content preferences. Manage permissions for each channel to check if you have permission for email, website or SMS.